Picket

Picket is an AI agent that works a security team's alert queue all night and hands the on-call analyst the one real incident, with the evidence attached.

From $2,500 · AI security, Series A stage · sold onceBuy Picket

Who Picket is for

AI security startups sell to teams drowning in alerts, then open their homepage on the word "agentic" and an abstract picture.

Picket is an AI agent that works a security team's alert queue all night, closes the false alarms with a note on each, and hands the on-call analyst the one real incident, with the evidence attached and a containment step ready to approve. Its buyer runs security at a Series A or B company: two to six analysts, thousands of alerts a week, nobody on nights.

The numbers behind it

  • 4,484alerts a security team receives on an average day. Vectra AI, 2023
  • 67%of those daily alerts are ones analysts can't get to. Vectra AI, 2023
  • 241 dayson average to identify and contain a breach. IBM, 2025

How the brand answers

Each screen answers one doubt with the product working. The clay world tells the same story without words: the herd is the queue, the pickets are the agent, the red one is the threat.

  • Picket's alert queue: rows close one by one, one turns red, the pickets ring it, and the host is contained

    The queue counts down, not up

    Another tool that adds alerts instead of closing them.

    The first screen is the night shift at 03:16: 128 alerts tonight, 127 closed by Picket with a one-line note on each, one flagged. Tomato marks that one row and nothing else, so the colour itself means "this needs you".

  • The on-call phone card before and after the tap: Contain host, then contained by Sam Novak at 03:16

    Containment waits for a person

    An AI that touches production without my sign-off.

    Picket investigates and drafts the fix, but "Contain host" sits under "Awaiting your approval" until someone taps it. The phone card and the desktop panel show the same incident and the same button.

  • Picket's incident panel: the baseline against tonight, the timeline and the blast radius

    The page arrives with its evidence

    It pages me at 3 a.m. for nothing.

    The incident panel shows what's off against the company's own baseline (a keychain read never seen in 90 days, a domain no other device has reached), the timeline from the unsigned package to the upload, and what the machine can reach.

What's in the brand

Colours
  • Sage#BFD0BC
  • Putty#ECE9E1
  • Moss#2F3D35
  • Tomato#F0472C
Type
Familjen Grotesk for everything a person reads, Sometype Mono only for machine data: hostnames, times, IPs.
Logo
Hand-lettered: the P's bowl curls back into itself and ends in a ball. Traced as drawn into 116 anchors. The P alone is the app icon.
Name check
No company called Picket found in AI security. A web search, not a trademark clearance.
  • Picket key art: one-eyed moss pickets fence a red creature inside a white clay herd
  • The Picket wordmark printed on a putty tee
  • Poster: Picket closes the false alarms with a note on each
  • A shift-handover card with one line flagged by a red sticker
  • A plush picket with the P mark on its woven label
  • A card tag printed with the P mark tied round a clay picket

The full case on Alterra Studio

Buy Picket

Sold once. Checkout holds Picket for you for 30 minutes while you pay on Stripe.

  • Brand kit

    The Figma file and every asset: logo, colours, type, key art, mockups and the motion board.

    $2,500

Questions about Picket

What do I get when I buy the Picket brand? The Figma file and every asset: the Picket logo and wordmark, the colour and type system, key art, product screens, mockups and the motion board. The brand is sold once, so it comes off Brandbooked when you buy it.

Can I rename Picket or change its colours? Yes, $300 each for a new name, new colours or new type. We redo the logo and mockups to match.

Does Picket come with a domain or trademark? No domain is included. No company called Picket found in AI security. That is a web search, not a trademark clearance.