Texel

Texel is a material API for game and film studios.

From $2,500 · Generative 3D, Series A stage · sold onceBuy Texel

Who Texel is for

Ten funded generative 3D homepages, and none shows the texture maps a technical artist checks before a material goes into a game.

Texel is a material API for game and film studios. A technical artist types a material, such as wet river clay, and gets the four maps that make it: albedo, normal, roughness and height, at 2,048 px, tiled and applied to the mesh. Its buyer is the head of art or technical art director at a studio.

The numbers behind it

How the brand answers

Every 3D artist judges a material on a shader ball. Texel's world is that ball, a sphere with one square cut out, in a different material in every piece. The product is the panel where a material arrives as four maps and lands on the mesh. Colour only ever comes from a material.

  • Texel's panel in a 3D editor: a typed material arrives as four labelled maps, then lands on the grey shader ball

    Four maps, and the tiling checked

    It will look good in a render and fall apart in-engine, with seams the moment it tiles.

    The panel returns the whole set at 2,048 px: albedo, normal, roughness and height, each labelled, with "Tiles seamlessly" under them. Tiled two by two, the clay albedo shows no seam.

  • River clay applied to the shader ball in the editor, the toast reading Applied to shader_ball: 4 maps at 2,048 px

    Docked in the editor they already use

    My artists will refuse to use it, and I'll have bought a tool nobody opens.

    Texel is a panel beside the viewport, in the editor the artist works in all day. The artist writes the material, looks at the maps and decides. The mesh only changes when they click Apply to mesh.

  • The same shader ball in eight materials, from river clay to chrome voxels

    One form, any material

    Everything it makes will look the same, and our game will look like every other AI game.

    Each piece wears a different surface. One test object wears wet river clay, verdigris copper, glacial ice, glyph terracotta, rattan and lava, each from one typed line, so the look comes from what the artist writes.

What's in the brand

Colours
  • Black#050505
  • Viewport grey#8A8A8A
  • Bone#EDEDEA
  • Living moss#5D6933
  • Glyph terracotta#C58355
  • Glacial ice#4B6D82
Type
Hanken Grotesk for every word, on the posters, the board and the editor panel, so the brand and the product read as one.
Logo
Two curved strokes wrap an empty oval: a material wrapped around a form. The 3D version grows moss, flowers and glass bubbles, and in the wordmark each letter turns into a different material.
Name check
No company called Texel found in generative 3D. A web search, not a trademark clearance.
  • Texel key art: a grey shader ball with a square cut out, moss growing across it and into the cut
  • The same shader ball in eight materials: river clay, verdigris copper, ice, terracotta, rattan, ink in glass, lava and chrome voxels
  • The Texel lockup in bone on black and in black on bone
  • Poster: split lava rock, over a shader ball in porous lava with a molten seam
  • Poster: one sentence in, four maps out, the living mark in a field of moss
  • The river clay albedo tiled two by two, with no visible seam

The full case on Alterra Studio

Buy Texel

Sold once. Checkout holds Texel for you for 30 minutes while you pay on Stripe.

  • Brand kit

    The Figma file and every asset: logo, colours, type, key art, mockups and the motion board.

    $2,500

Questions about Texel

What do I get when I buy the Texel brand? The Figma file and every asset: the Texel logo and wordmark, the colour and type system, key art, product screens, mockups and the motion board. The brand is sold once, so it comes off Brandbooked when you buy it.

Can I rename Texel or change its colours? Yes, $300 each for a new name, new colours or new type. We redo the logo and mockups to match.

Does Texel come with a domain or trademark? No domain is included. No company called Texel found in generative 3D. That is a web search, not a trademark clearance.